A wine designed to eliminate every opinion but your own.

This is how Subjectif Wine defines itself, a new Canadian wine brand with a series of 12 varietals and a very interesting concept behind it, which its creators explain to us:

The wine world has always told us what to think about a wine, long before we’ve ever had a chance to try it for ourselves. Ratings, reviews, price, and varietal all influence how good we’re supposed to think a wine tastes. So, how do we remove all of these influences?